Brand USA, inzvimbo yekushambadzira yekuenda kuUnited States, yakabatana neUnited Airlines, ndiyo yakava nerwendo rwekutanga rweChina ruzivo (MegaFam).
Iyo MegaFam yaisanganisira makumi mashanu evashanyi vane mukurumbira kubva munzvimbo dzeChina, kusanganisira Beijing, Shanghai, Guangzhou, Shenzhen, Chengdu, Xian, Hangzhou, Nanjing, Wenzhou, uye Chongqing.
“We’ve been working with our partners for some time to host a familiarization tour of qualified tour operators from China as part of the U.S.–China Tourism Year strategy,” said Thomas Garzilli, chief marketing officer for Brand USA. “The MegaFam provided top travel industry professionals, from locations throughout China, the opportunity to experience the United States to, through, and beyond gateway cities.”
China MegaFam yekutanga yeBrand USA yakapa vafambisi vevashanyi kushanya kumaguta makuru eUS akaita seNew York City, Chicago, neLos Angeles, pamwe nezvakaitika kunzvimbo dzematunhu dzinosvikwa zviri nyore neaya masuwo emaguta akaita seStony Brook, NY; Mystic, Conn.; Estes Park, Colo.; Rapid Guta, SD uye zvimwe zvakawanda. China MegaFam yakaguma nechiitiko chekupedzisira chakatambirwa neKushanya California kuLevi's Stadium muSanta Clara, Calif.
Kutenda kune vadyidzani mabhodhi ekushanya uye kwekuenda masangano ekushambadzira senge NYC & Kambani, Connecticut Hofisi yeKushanya, Discover Long Island, Shanyira Denver, Shanyira Houston, Travel Texas, Destination DC, Shanyira Baltimore, Shanyira Philly, Discover Lancaster, Sarudza Chicago, Illinois Hofisi ye Tourism, Travel South Dakota, Discover Los Angeles, Las Vegas Convention uye Visitors Authority, uye Shanyira California, vafambisi vevashanyi vakagamuchira inomiririra yakatenderedzwa yeizvo United States inopa. "Kubva mukutekeshera kwemaguta edu makuru kusvika kutsika yezvitsvagiso zvakasarudzika mumataundi edu madiki kusvika kune kuwanda kwezviitiko zvakamirira kunze uye mumapaki emunyika, vashanyi vanogara vachikurudzirwa nezvakasiyana zviitiko muUnited States," akadaro Garzilli. .
"Tinofara kubatana neBrand USA kuenderera mberi nekusimba kweUS-China Tourism Year paMegaFam iyi kusimudzira United States kune vashanyi vekuChina," akadaro Walter Dias, maneja maneja weUnited, Greater China & Korea Sales.
United Airlines inoshandisa ndege dzakawanda dzisingaperi dzeUS-China, uye kumaguta akawanda muChina, kupfuura chero imwe ndege, pamwe neakawanda trans-Pacific masevhisi kubva kuChina kupfuura chero imwe ndege yekuUS ine nzira gumi nenomwe uye dzinopfuura zana ndege dzinoenda kuUnited States kubva kunyika. China, Hong Kong neTaiwan.
United began nonstop service to China in 1986 and in 2016 launched the first ever non-stop service from Xi’an to the United States and first Hangzhou-San Francisco nonstop flight. Currently, United serves Beijing with nonstop flights to airports in Chicago, New York/Newark, San Francisco and Washington-Dulles. Service from Shanghai includes nonstop flights from Chicago, Guam, Los Angeles, New York/Newark and San Francisco. Service from Chengdu, Hangzhou and Xi’an includes nonstop flights from San Francisco. Service from Hong Kong includes nonstop flights from Chicago, Guam, Ho Chi Minh City, New York/Newark, San Francisco and Singapore.
Muna Zvita, United ichaunza kirasi nyowani yebhizinesi reUnited Polaris pakufamba-famba nendege, kusanganisira nzira dzese dzekuChina-muUS, dzinosanganisira Saks Fifth Avenue yekurara uye chikafu chitsva mundege uye chinwiwa, zvakare. seamenity kits.
“Brand USA’s MegaFam program, a first for the U.S. travel industry, is one of the most effective ways to promote international tourism to the United States,” said Garzilli. “It is a highly successful program that has run repeatedly from Australia, Germany, New Zealand, and the United Kingdom.” Since the program began in 2013, Brand USA has hosted more than 700 international travel agents and tour operators. MegaFam itineraries have included destinations in all 50 U.S. states and the District of Columbia.
Mutungamiri Obama neMutungamiri weChina Xi Jinping vakadoma gore reUS - China Tourism Year munaGunyana 2015 mucherechedzo wekubatana kwakasimba uye kusimukira kwakadzikama kweUS - China tourism. Gore reKushanya rinotarisa pakusimudzira kunobatsira kwekufamba uye zviitiko zvekushanya, kunzwisisa kwetsika, uye kukoshesa zviwanikwa mukati meindasitiri yekufambisa yenyika mbiri uye pakati pevafambi vekuUS neChina. Muna Kukadzi, Brand USA yakashanda neChina National Tourism Administration pamwe neUS Dhipatimendi reCommerce kuvhura Gore reKushanya nekuita mutambo muBeijing waisanganisira chirongwa chepamusoro-soro chehurumende neindasitiri uye kuhwina-mubairo wekubika nekuvaraidza kubva kuUnited States. . Chiitiko ichi chakaitwa panguva yekutanga kutengesa kweBrand USA kuenda kuChina, dhorobha-matatu, rwendo rwakabvumira masangano makumi mana emubatanidzwa kusangana uye kutengesa nzvimbo dzawo kune vane mukurumbira vekuChina vamiriri nevafambisi vevashanyi.
Brand USA yanga iri simba rekuronga indasitiri yekushanya nekushanya kweUS pasi peGore Rekushanya, ichisundidzira zviwanikwa uye ruzivo kuUS yekufambisa uye indasitiri yekushanya kuita uye kukwidziridza chikuva cheGore Rekushanya. Semuyenzaniso, online toolkit yakatangwa kutanga gore rino ine zviwanikwa zvakaita sehungwaru hwakadzama hwevatengi nemusika, Tourism Year logo, master calendar, mavhidhiyo kubva kuna President Obama and Secretary Pritzker, Brand USA cooperative marketing marketing and more. Brand USA zvakare ichangotanga chirongwa chekudzidzisa che "China kugadzirira" icho chinowanikwa kune vese vanobatana uye kuti Brand USA iri kukweretesa kumisangano yekushanya yedunhu yakatenderedza United States mugore rinotevera.
Brand USA inoshanda zvakanyanya muChina nekushambadzira kwevatengi, kwakasimba kufamba kwekutengesa kushambadzira, uye mapuratifomu ekushambadzira ekubatana. Iko kushambadzira kwevatengi kwakanyatso kurongedzerwa kumusika weChina uye inoratidzira inorema yedhijitari uye yemagariro kuvapo kune yakasimbiswa uye inobuda nzira dzeChinese. Kuti isvike pakutengeserana kwekufamba uye midhiya yekufambisa uye nekubatana nemumiriri weUS nevamiriri, Brand USA yakagadzira mahofisi ekumiririra muBeijing, Chengdu, Guangzhou, uye Shanghai. Zvizhinji zvezvirongwa zvekushambadzira zvekubatana izvo Brand USA inopa kune vanobatana nayo muChina vanoshandisa iyi inonakidza midhiya uye kutengeserana tsoka.
Kutakurwa nendege kubva kuChina kuenda kuUnited States kwawedzera sezvo kudiwa kwekufamba kubva kuChina kuenda kuUSA kuri kuramba kuchikwira. Zvinoenderana nenhamba dzekutanga dzakateverwa neNational Travel and Tourism Office (NTTO), United States yakagamuchira vashanyi vangangosvika mamirioni maviri nemazana matanhatu kubva kuChina muna 2.6 - ikava musika wechishanu pakukura kwepasirese maererano nekushanya kuUnited States. Uku kwaive kuwedzera kwe2015% pamusoro pe18, gore rakaona kukura kwe2014% pagore.
NTTO yakataurawo kuti China ndiyo yainyanya kushandisa mari yekushanyirwa kwenyika dzakawanda muna 2015. Mari inodarika mabhiriyoni makumi matatu emadhora yakashandiswa nevashanyi vekuChina yakapfuura mari yakashandiswa nevashanyi vanobva kuCanada neMexico. Paavhareji, maChinese anoshandisa $30 panguva yega yega yerwendo rweUS - ingangoita 7,164% yakakwirira kupfuura vamwe vashanyi vekunze.
China ndiyo nhamba yekutanga musika wepasirese maererano nekufamba kweUS uye kushanya kunze kwenyika - ichiwedzera madhora zviuru makumi manomwe nemana pazuva muhupfumi hweUS. Aya maitiro anoisa China seimwe yepamusoro-soro inogona kukura misika yeUSA.
