Ruchiva rwekufamba uye zvine chekuita nekuchengeteka kwakadzama - Kusangana kwako pachako vs. Shanghai
Semusika wepasirese uye mugadzirisi weindasitiri yekufambisa yepasirese ITB Berlin zvakare yakasimbisa chimiro chayo seWorld's Leading Travel Trade Show®. Nhamba dzevashanyi vepasi rese dzekutengeserana dzakawedzera zvakanyanya uye pavamiriri ve28,000 (kuwedzera kwe7.7 muzana) kutora chikamu mu14th ITB Berlin Convention yakasvika rekodhi nyowani. Nekudaro, pa109,000 nhamba dzevashanyi dzekutengesa dzakadzikira gore rapfuura nekuda kwekurova nhandare kuBerlin airport.
Iye zvino kuti kuratidzwa kwemazuva mashanu kwezvigadzirwa zvemaindasitiri kwasvika kumagumo mhedziso inogona kutorwa ndeiyi: misangano yechiso nechiso pakati pevashandi vebhizinesi kubva kupasirese yakawedzera kukosha, kunyanya panguva yekusagadzikana uye matambudziko ezvematongerwo enyika. . Imwe yemaitiro yakabata kwese kwese muindasitiri yekufambisa yaionekwa mune imwe neimwe ye26 horo dzekuratidzira: shanduko yedhijitari yatora bhizinesi rekutengesa kushanya nekumhanya kunoshamisa. Kufanotaura kwakanaka kwehupfumi hweEurope uye kunyanya kuGermany seimwe yemisika mikuru yekushanya kwenyika dzakapawo chikamu ichi kusimudzira. Indasitiri yekufambisa tarisiro yakakwira yegore ra2017 yakabatsirwa zvakanyanya nemafungiro akanaka pakati pevatengi, ukuwo kushaikwa kwemabasa kwadzika kusvika kune yakaderera nhamba. Imwe nyaya yaibata varatidziri nevashanyi mukati mese yaive yekuwedzera kunetseka kwevatengi nezvekuchengetedza kwavo.
Dr. Christian Göke, CEO weMesse Berlin GmbH: “Kunyangwe munguva dzino dzisina chokwadi vanhu vanoramba kuregedzerwa kufamba. Vakagadzirira kuchinjira kumamiriro ezvinhu matsva uye kuunza zvavanoda pazororo remunhu oga mukuwirirana nechinjo dziri kuitika munzanga. Ivo zvino vanonyatsofunga hurongwa hwavo hwezororo uye vanopa kutarisisa kwakawanda kuchengetedzeka kwavo. "
Maererano naDr. Christian Göke, gore rino vose vari vaviri varatidziri navashanyi paITB Berlin vachadzokera kumusha neshoko rakasimba sezvariri pachena: “Rusaruraganda, dziviriro, ruzhinji uye zvipingamupinyi pakati penyika hazvienderani neindasitiri yokushanya iri kubudirira. . Indasitiri yekufambisa nderimwe remapazi makuru ehupfumi hwenyika uye imwe yevashandirwi vayo vakanyanya kukosha. Inokurudzira kunzwisisa kwenyika dzakawanda nenzira dzakawanda uye inobatsira mukukura kwehupfumi kwenguva refu. Munyika dzakawanda kushanya kwakakosha pakurarama kwevanhu uye kunopa vimbiso kugadzikana kweupfumi.”
Kubva 8 kusvika 12 Kurume 2017, pamusoro pemazuva mashanu eshoo, anopfuura zviuru gumi anoratidza makambani kubva kunyika 10,000 nematunhu airatidza zvigadzirwa nemasevhisi avo pa184 inomira kune vashanyi. Indasitiri yezvekushanya yepasi rose yakaratidza zvigadzirwa zvazvino uye maitiro panzvimbo inofukidza 1,092 square metres. Pachi160,000 edition yeITB Berlin nhamba yevatengi mukuita sarudzo yaishamisa. Zvikamu zviviri muzvitatu zvevashanyi vekutengesa vakati vakapihwa mvumo yakananga kutenga zvigadzirwa zvekufambisa. 51 muzana yenhengo dzeBuyers Circle dzakakwanisa kuita sarudzo dzakananga uye vaive nemaeuro anopfuura hafu yemiriyoni pavari. Vanopfuura chikamu chimwe muzvitatu chevatengi vaivapo vakakwanisa kushandisa anopfuura mamiriyoni gumi emaeuro.
Chitarisiko chaive paBotswana seNyika Yakaringana Partner yeITB Berlin. Manheru eITB Berlin Botswana yakaita mabiko ekuvhura anoyemurika, achimutsa havi dzeindasitiri yezvekushanya kune zvimwe. Nekushanya kwayo kwakasimba, safaris uye mapurojekiti ekuchengetedza mhuka dzesango, maruva ayo anoshamisa nemhuka uye hupfumi hwayo hwetsika, iyi inonakidza nyika yakakomberedzwa kumaodzanyemba kwakadziva kumadokero kweAfrica yakazvimisa pamusika seimwe yenzvimbo dzinonakidza dzezororo mukondinendi yeAfrica. Senzvimbo yakasvibira iri pakati peEurope Slovenia, Musangano & Tsika Partner yechiratidziro, yakaratidza pfungwa dzakasimba dzekushanya uye dzakasiyana siyana zvinokwezva zvetsika kuITB Berlin.
Shanduko yedhijitari yeindasitiri yese inoenderera mberi ichienda mberi. Nekuda kwekudiwa kwakanyanya iyo eTravel World yakaratidza imwe horo. Pamusoro peHoro 6.1 vashanyi vakawana vazhinji vatsva muHoro 7.1c. Iyo eTravel World yakakwezva vakatowanda varatidziri vepasirese uye kunyanya kutanga kubva kutenderera pasirese. Kuwedzera kuvapo kwevanopa system yekubhadhara kwakasimbisawo kukosha kuri kukura kwehunyanzvi hwekufamba. Ichimiririra musika mutsva uri kukurumidza kukura, Medical Tourism yakapemberera kutanga kwayo. Pakati pedzimwe nyika dziri kuratidza, Turkey, Dubai, United Arab Emirates, Poland neBelarus dzakapa kuratidzwa kwakadzama kweruzivo uye zvigadzirwa zvemazuva ano zvekushanya kwekurapa kuMedical Pavilion.
Iine zvikamu mazana maviri nevatauri mazana mana mukati memazuva mana, ITB Berlin Convention yakasimbisa basa rayo sechiitiko chinotungamira pasi rose cherudzi rwayo. Misoro ichangoburwa kubva kumatambudziko ezvematongerwo enyika nenjodzi kusvika kune hungwaru hwekugadzira dzakaratidza kuva dzinonakidza kuvashanyi. Vashanyi ve200 (400: 28,000) vakapinda chinyorwa chegumi neina cheITB Berlin Convention iyo yakaitika muhoro sere paBerlin Exhibition Grounds.
Chiratidziro chikurusa chenyika yose cheindasitiri yokushanya chakanga charongerwa mwedzi yakati zvisati zvaitika uye chakabetserwa negadziriro itsva yehoro. David Ruetz, Mutungamiriri weITB Berlin: “Kurongwa patsva kwehoro kwakagamuchirwa zvikuru nevaratidziri nevashanyi. Zvichienzaniswa negore rapfuura takakwanisa kupa vatinoshanda navo zvinoda kusvika 2,000 square metres nzvimbo yepasi.” Nekuda kwekunyanya kuwedzera kuri kuita kudiwa kubva kunyika dzeArab marongerwo edzimba dzekuratidzira dzakati wandei akachinjwa.
Maererano nehuwandu hwekutanga, pakupera kwevhiki vatori vechikamu 60,000 vakauya kuzoziva nezvemazuva ano maitiro ezviratidziro. Semakore apfuura, zvaikwanisika kubhuroka mashanya zvakananga kuITB Berlin.
Kunyangwe ITB Berlin 2017 ichiri kuenderera mberi, gadziriro dzaive dziri kuunganidza chiitiko chechiitiko chinotevera che network yeindasitiri yekufambisa yepasirese: ITB China, iyo inofanirwa kutangwa muShanghai, ichavaka uye kusimbisa nzvimbo yemusika weITB muAsia. Kubva 10 kusvika 12 Chivabvu mamwe emakambani ekufambisa eChina achamiririrwa kuShanghai World Expo Exhibition and Conference Center uko nzvimbo yekuratidzira yakatochengetwa. Chitsauko chitsva uye chakabudirira chakatonyorwa naMesse Berlin mune imwe nzvimbo yeAsia. Yakatangwa makore gumi apfuura, ITB Asia, inoitika gore rega rega muSingapore, yakazvimisikidza seyo inotungamira B2B chiitiko chemusika weAsia wekufamba. Tiine varatidziri vari pasi pe800 vanobva kunyika dzinopfuura makumi manomwe uye vanosvika zviuru zvipfumbamwe nemazana matanhatu nemakumi mashanu kubva kunyika zana negumi, iyi shoo yekutengeserana uye musangano zvinonongedza nzira yekumberi kuindasitiri yekushanya yeAsia.
Tshekedi Khama, gurukota rezvekushanya kweBotswana, The Official Partner Country of ITB Berlin 2017:
“Kwatiri, seBotswana tine chiremerera chose kuti takakwanisa kubatana neITB Berlin. Hazvitendeseki kuti hukama uhu pakati peBotswana neITB Berlin hwakatanga sei. Takasvika papi patiri zvino, and obviously exposure yakaitwa neBotswana. Zviripachena takauya pano nechinangwa chese chekuwana zvakawanda kubva mairi kune nyika yedu sezvinobvira uye kugovana nedzimwe nyika uye kutora chikamu neITB Berlin. Wakanga uri mukana wakanaka uye ITB Berlin yaive yakawanda kupfuura zvandaimbofungidzira. Ini ndinofunga izvo zvakaratidzwawo nemharidzo yeChipiri manheru uye nemafambiro akaita timu yedu, vakanyatsonzwa kuti vaive vagamuchira kudziya kweGermany, Berlin uye kunyanya yeITB Berlin. Uku kwaive kuita kwepamoyo, wakatiita kuti tidade uye isu takafara chaizvo kubatana neITB Berlin. Tinogona kuenderera mberi tichitaura kuti tinofara uye kukudzwa kuve tanga tiri vadyidzani veITB Berlin muna 2017. Aya angori mavambo. "
Dr. Michael Frenzel, Mutungamiri weFederal Association yeGerman Tourism Viwanda (BTW):
“Gore rino ITB Berlin yakave zvakare nhandare huru yeindasitiri yezvekushanya kuita bhizinesi, kuwana kurudziro nekupanana ruzivo, pamwe nekurukurirano yepedyo uye kuzivana zviri nani. Nyika yakaungana muBerlin, uye pano paITB Berlin pakanga pasina miganhu kana madziro. Paive nemusanganiswa wechisikigo wemarudzi netsika dzakasiyana, uye ndiwo chaiwo meseji yatinofanira kuenda nayo kumba toendesa kunyika. Masvingo anofanira kukoromorwa kwete kuvakwa matsva, mupfungwa dzevanhu nepasi. Kufamba uye kushanya kunosimudzira kunzwisisa kwenyika dzese, uye kuti tiite kudaro vatengi vedu vanofanirwa kuramba vachikwanisa kufamba vakasununguka. Nomuzvarirwo hurumende dzinofanira kudzivirira vagari vadzo. Zvisinei, chengeteko yakakwana haipo, ndosaka munhu achifanira kutsvaka kuumba uye kuchengeta dzikamo pakati pechengeteko norusununguko.”
Norbert Fiebig, Mutungamiri weGerman Travel Association (DRV):
“Tarisiro yegore ra2017 yakanaka chose. Ruchiva rwekufamba pakati pevaGerman runoramba rusina kuparara. Vanhu vazhinji vakatosarudza kwekuenda uye vakabhuka zororo ravo rechirimo. Vamwe vari mushishi kuronga mazororo avo kuitira nguva yakanakisisa yegore. ITB Berlin haingori musika unozivikanwa wenzvimbo dzekufambisa. Ichowo chiratidzo chemaitiro ekubhukha emwaka unouya wekufamba. Gore rino ITB Berlin yakaratidza ruchiva rwenyika yeGermany rwekufamba uye mafungiro akanaka pakati pevatengi. SeGerman Travel Association kutarisisa kwedu kuITB Berlin kwainyanya kutarisana nedhijitari, mega maitiro, nekuti iri nderimwe rematambudziko makuru enguva yedu. Isu tinofanirwa kutsvaga nzira nyowani dzekupa pesvedzero huru kune iyo nzira iri kutora".
Chiyero chepamusoro chekutariswa kwenhau uye kufarira kwezvematongerwo enyika
Vatori venhau vanopfuura zviuru zvishanu vane mvumo kubva kunyika makumi manomwe nenhanhatu uye vakatenderedza 5,000 mablogger kubva kunyika makumi matatu neina vakashuma nezveITB Berlin. Vezvematongerwo enyika nevamiriri vekuGermany nekune dzimwe nyika vaivepo pashoo iyi. Pamusoro penhume zana negumi, makurukota makumi manomwe nembiri, vanyori vehurumende gumi nemumwe nevamiriri makumi mana nevashanu kubva pasirese vakashanyira ITB Berlin.
Iyo inotevera ITB Berlin ichaitika kubva Chitatu, 7 kusvika 11 Kurume 2018.
About ITB Berlin uye iyo ITB Berlin Musangano
ITB Berlin 2017 ichaitika kubva Chitatu kusvika Svondo, 8 kusvika 12 Kurume. Kubva Chitatu kusvika Chishanu ITB Berlin yakavhurika kutengesa vashanyi chete. Kufanana nechiratidziro cheITB Berlin Convention, chiitiko chikuru cherudzi rwayo, chichaitwa kubva Chitatu, 8 kusvika Mugovera, 11 March 2017. Kubvumirwa kuITB Berlin Convention kune mahara kune vashanyi vekutengeserana.
Mamwe mashoko anowanika pa www.itb-convention.com. Slovenia iConvention & Culture Partner yeITB Berlin 2017. ITB Berlin ndiyo Inotungamira Panyika Yekutengeserana Yekufamba Show. Muna 2016 huwandu hwe10,000 makambani nemasangano kubva kunyika dze187 vakaratidza zvigadzirwa zvavo uye masevhisi kune vakatenderedza 180,000 vashanyi, vaisanganisira 120,000 vashanyi vekutengesa.
