Kunyangwe paine purofiti yemadhora mabhiriyoni makumi matatu nemashanu emadhora muna 35.6, makambani endege anofanirwa kutarisisa kune mari uye purofiti inogona kubuda kubva mukutengesa kwenharembozha, sekureva kwazvino indasitiri yepamwedzi pfupi kubva kuCellPoint Mobile, "Mobile Commerce uye Payment Innovation Across the Airline Sector."
Ndege dzinogashira nzira dzekutengesa mbozhanhare uye mhinduro dzekubhadhara dzinobatsirikana nekutanga zvisingaperi, zvemukati zvinongedzo kune izvozvi zvisina kubatwa zvakananga-chiteshi uye ekuwedzera kutengesa, maererano nepfupi, uye ivo vanogadzira mafungiro ekambani anowirirana zvakanyanya nevafambi vavo 'mobile-centric maitiro.
Iko mari inogoneka yakakura, ne eMarketer inofanotaura mafambiro epasi rose emadhora 817 bhiriyoni panosvika 2020. Maererano netsvagiridzo kubva kuSITA, vanopfuura 90% yevafambi vanoda kushandisa nharembozha kutsvaga ndege, kuwana zvigadziriso zvendege uye kugamuchira mapassage ekukwira - chii SITA inodana "rwendo rwekubatana." Vafambi vanoda hukama hwakavimbika hunovapa kutonga kwakawanda pamusoro pechiitiko chavo chekufamba uye kuwedzera sarudzo dzavo dzekutenga kwekufamba-famba.
"Ndege dzinofanirwa kuwedzera kufunga kwadzo kupfuura kutengesa makumbo akawanda, bhini stowage kana kupfuura zuva kuenda kuimba yekutandarira," maererano neCellPoint Mobile. "Rwendo rwemazuva ose runosanganisira nzvimbo dzakawanda dzekubata kunze kwenhandare yendege kana ndege, saka sei ndege zhinji dzisiri kutsvaga mikana yakawanda yekubatsira vafambi vadzo yekutenga zvinhu zvisina musono, zvakachengeteka, pavanenge vachienda kubva kunharembozha dzavo?"
Kukunda Mobile Commerce Zvipingamupinyi ndiyo Kiyi
Ndege zhinji dziri kutadza kukwidziridza mabhenefiti ekutengesa nhare nekuda kwezvikonzero zvinosanganisira:
• Absence of e-commerce as a core element of corporate business, marketing and sales strategy
• Siloed operations and lack of ownership for mobile commerce and mobile payments across multiple touchpoints
• Failure to deploy secure and efficient payment technologies that build revenue while reducing the need for travelers to repeatedly expose confidential financial information
• Legacy technology limitations that make it difficult or expensive to build effective e-commerce and mobile payment technology on the back of aging or resource-constricted IT infrastructures
Ndege dzinofanirawo kufunga zvinotarisirwa nevafambi izvo zvakaumbwa nemaitiro akadai sekugovera-kugovera uye zvemunhu pawebhu-based kutenga. Nepo Airline Trends ichicherekedza kuti zvigadzirwa zvehunyanzvi uye masevhisi mune imwe indasitiri inosimudza bara kune ese maindasitiri, CellPoint Mobile inokurudzira vendege kuti vaenzanise yavo yenharembozha uye yakakura e-commerce kuedza mushure mekubudirira kwevatungamiriri vekutengesa nhare uye vezera rendege.
Muchidimbu inobvuma kuedza kwezvino ndege kutsigira kufamba, kuburikidza nekubatana kuri nani mundege uye mawebhusaiti ane zita uye maapplication anoita kuti zvive nyore kuronga kana kushandura marongero ekufamba, kusarudza chigaro uye kugamuchira mapassage ekukwira. Asi nekuda kwekukwikwidza kwakanyanya kweindasitiri yendege, vatakuri vanokurudzirwa kusimudzira matekinoroji avo, kurodza bhizinesi varidzi ve e-commerce uye ruzivo rwevatengi, uye kuva nemafungiro ekutengesa ekutengesa kutora mukana wakazara wemari yekutengeserana kwenharembozha uye nharaunda yekubhadhara. .
