Brand USA, inzvimbo yekushambadzira yekuenda kuUnited States, yakabatana neUnited Airlines, ndiyo yakava nerwendo rwekutanga rweChina ruzivo (MegaFam).
Iyo MegaFam yaisanganisira makumi mashanu evashanyi vane mukurumbira kubva munzvimbo dzeChina, kusanganisira Beijing, Shanghai, Guangzhou, Shenzhen, Chengdu, Xian, Hangzhou, Nanjing, Wenzhou, uye Chongqing.
"Tanga tichishanda nevatinoshanda navo kwenguva yakati kuti tiite rwendo rwekuziva nezvevafambisi vanokwanisa kubva kuChina sechikamu cheUS-China Tourism Year zano," akadaro Thomas Garzilli, mukuru wezvekushambadzira weBrand USA. "MegaFam yakapa vashandi vepamusoro veindasitiri yekufambisa, kubva kunzvimbo dzese kuChina, mukana wekuona United States kuenda, kuburikidza, nekupfuura maguta."
China MegaFam yekutanga yeBrand USA yakapa vafambisi vevashanyi kushanya kumaguta makuru eUS akaita seNew York City, Chicago, neLos Angeles, pamwe nezvakaitika kunzvimbo dzematunhu dzinosvikwa zviri nyore neaya masuwo emaguta akaita seStony Brook, NY; Mystic, Conn.; Estes Park, Colo.; Rapid Guta, SD uye zvimwe zvakawanda. China MegaFam yakaguma nechiitiko chekupedzisira chakatambirwa neKushanya California kuLevi's Stadium muSanta Clara, Calif.
Kutenda kune vadyidzani mabhodhi ekushanya uye kwekuenda masangano ekushambadzira senge NYC & Kambani, Connecticut Hofisi yeKushanya, Discover Long Island, Shanyira Denver, Shanyira Houston, Travel Texas, Destination DC, Shanyira Baltimore, Shanyira Philly, Discover Lancaster, Sarudza Chicago, Illinois Hofisi ye Tourism, Travel South Dakota, Discover Los Angeles, Las Vegas Convention uye Visitors Authority, uye Shanyira California, vafambisi vevashanyi vakagamuchira inomiririra yakatenderedzwa yeizvo United States inopa. "Kubva mukutekeshera kwemaguta edu makuru kusvika kutsika yezvitsvagiso zvakasarudzika mumataundi edu madiki kusvika kune kuwanda kwezviitiko zvakamirira kunze uye mumapaki emunyika, vashanyi vanogara vachikurudzirwa nezvakasiyana zviitiko muUnited States," akadaro Garzilli. .
"Tinofara kubatana neBrand USA kuenderera mberi nekusimba kweUS-China Tourism Year paMegaFam iyi kusimudzira United States kune vashanyi vekuChina," akadaro Walter Dias, maneja maneja weUnited, Greater China & Korea Sales.
United Airlines inoshandisa ndege dzakawanda dzisingaperi dzeUS-China, uye kumaguta akawanda muChina, kupfuura chero imwe ndege, pamwe neakawanda trans-Pacific masevhisi kubva kuChina kupfuura chero imwe ndege yekuUS ine nzira gumi nenomwe uye dzinopfuura zana ndege dzinoenda kuUnited States kubva kunyika. China, Hong Kong neTaiwan.
United yakatanga sevhisi isina kumira mushe kuChina muna 1986 uye muna 2016 yakatanga sevhisi yekutanga isina kumbomira kubva kuXi'an kuenda kuUnited States uye yekutanga Hangzhou-San Francisco kubhururuka pasina kumira. Parizvino, United inoshandira Beijing nendege dzisingamire kuenda kunhandare dzendege muChicago, New York/Newark, San Francisco neWashington-Dulles. Sevhisi kubva kuShanghai inosanganisira ndege dzisingamire kubva kuChicago, Guam, Los Angeles, New York/Newark neSan Francisco. Sevhisi kubva kuChengdu, Hangzhou neXi'an inosanganisira ndege dzisingaperi kubva kuSan Francisco. Sevhisi kubva kuHong Kong inosanganisira ndege dzisingamire kubva kuChicago, Guam, Ho Chi Minh City, New York/Newark, San Francisco neSingapore.
Muna Zvita, United ichaunza kirasi nyowani yebhizinesi reUnited Polaris pakufamba-famba nendege, kusanganisira nzira dzese dzekuChina-muUS, dzinosanganisira Saks Fifth Avenue yekurara uye chikafu chitsva mundege uye chinwiwa, zvakare. seamenity kits.
"Chirongwa cheBrand USA's MegaFam, chekutanga kuUS indasitiri yekufambisa, ndiyo imwe yenzira dzinoshanda dzekusimudzira kushanya kwepasi rose kuUnited States," akadaro Garzilli. "Ichi chirongwa chakabudirira zvikuru chave chichiitwa kakawanda kubva kuAustralia, Germany, New Zealand, neUnited Kingdom." Kubva chirongwa ichi chakatanga muna 2013, Brand USA yakabata vanopfuura mazana manomwe epasi rose vamiririri vekufambisa nevafambisi vevashanyi. Nzira dzeMegaFam dzakasanganisira kwekuenda mumatunhu ese makumi mashanu eUS uye Dunhu reColumbia.
Mutungamiri Obama neMutungamiri weChina Xi Jinping vakadoma gore reUS - China Tourism Year munaGunyana 2015 mucherechedzo wekubatana kwakasimba uye kusimukira kwakadzikama kweUS - China tourism. Gore reKushanya rinotarisa pakusimudzira kunobatsira kwekufamba uye zviitiko zvekushanya, kunzwisisa kwetsika, uye kukoshesa zviwanikwa mukati meindasitiri yekufambisa yenyika mbiri uye pakati pevafambi vekuUS neChina. Muna Kukadzi, Brand USA yakashanda neChina National Tourism Administration pamwe neUS Dhipatimendi reCommerce kuvhura Gore reKushanya nekuita mutambo muBeijing waisanganisira chirongwa chepamusoro-soro chehurumende neindasitiri uye kuhwina-mubairo wekubika nekuvaraidza kubva kuUnited States. . Chiitiko ichi chakaitwa panguva yekutanga kutengesa kweBrand USA kuenda kuChina, dhorobha-matatu, rwendo rwakabvumira masangano makumi mana emubatanidzwa kusangana uye kutengesa nzvimbo dzawo kune vane mukurumbira vekuChina vamiriri nevafambisi vevashanyi.
Brand USA yanga iri simba rekuronga indasitiri yekushanya nekushanya kweUS pasi peGore Rekushanya, ichisundidzira zviwanikwa uye ruzivo kuUS yekufambisa uye indasitiri yekushanya kuita uye kukwidziridza chikuva cheGore Rekushanya. Semuyenzaniso, online toolkit yakatangwa kutanga gore rino ine zviwanikwa zvakaita sehungwaru hwakadzama hwevatengi nemusika, Tourism Year logo, master calendar, mavhidhiyo kubva kuna President Obama and Secretary Pritzker, Brand USA cooperative marketing marketing and more. Brand USA zvakare ichangotanga chirongwa chekudzidzisa che "China kugadzirira" icho chinowanikwa kune vese vanobatana uye kuti Brand USA iri kukweretesa kumisangano yekushanya yedunhu yakatenderedza United States mugore rinotevera.
Brand USA inoshanda zvakanyanya muChina nekushambadzira kwevatengi, kwakasimba kufamba kwekutengesa kushambadzira, uye mapuratifomu ekushambadzira ekubatana. Iko kushambadzira kwevatengi kwakanyatso kurongedzerwa kumusika weChina uye inoratidzira inorema yedhijitari uye yemagariro kuvapo kune yakasimbiswa uye inobuda nzira dzeChinese. Kuti isvike pakutengeserana kwekufamba uye midhiya yekufambisa uye nekubatana nemumiriri weUS nevamiriri, Brand USA yakagadzira mahofisi ekumiririra muBeijing, Chengdu, Guangzhou, uye Shanghai. Zvizhinji zvezvirongwa zvekushambadzira zvekubatana izvo Brand USA inopa kune vanobatana nayo muChina vanoshandisa iyi inonakidza midhiya uye kutengeserana tsoka.
Kutakurwa nendege kubva kuChina kuenda kuUnited States kwawedzera sezvo kudiwa kwekufamba kubva kuChina kuenda kuUSA kuri kuramba kuchikwira. Zvinoenderana nenhamba dzekutanga dzakateverwa neNational Travel and Tourism Office (NTTO), United States yakagamuchira vashanyi vangangosvika mamirioni maviri nemazana matanhatu kubva kuChina muna 2.6 - ikava musika wechishanu pakukura kwepasirese maererano nekushanya kuUnited States. Uku kwaive kuwedzera kwe2015% pamusoro pe18, gore rakaona kukura kwe2014% pagore.
NTTO yakataurawo kuti China ndiyo yainyanya kushandisa mari yekushanyirwa kwenyika dzakawanda muna 2015. Mari inodarika mabhiriyoni makumi matatu emadhora yakashandiswa nevashanyi vekuChina yakapfuura mari yakashandiswa nevashanyi vanobva kuCanada neMexico. Paavhareji, maChinese anoshandisa $30 panguva yega yega yerwendo rweUS - ingangoita 7,164% yakakwirira kupfuura vamwe vashanyi vekunze.
China ndiyo nhamba yekutanga musika wepasirese maererano nekufamba kweUS uye kushanya kunze kwenyika - ichiwedzera madhora zviuru makumi manomwe nemana pazuva muhupfumi hweUS. Aya maitiro anoisa China seimwe yepamusoro-soro inogona kukura misika yeUSA.
