Tsvaga Puerto Rico, yePuerto Rico yekutanga-inzvimbo yekushambadzira Kushambadzira Organisation (DMO), yazivisa nhasi kuti 2019 Q1 pekugara chinodikanwa chiri parutivi nematanho e2017 Q1 mwedzi gumi nemana chete mushure mechamupupuri Maria, zvichiratidza kusaenzana kwakamboitika kwekudzoka kwekuenda. Yese kudiwa kwekuzvimiririra kwemaroja kwakakwira 72 muzana kubva 2017 Q1 mazinga, ichisimbisa kukura kukuru kune vashanyi1. Kufanotaura kwegore rese rinotaridzika kuvimbisa sezvo yasara ya2019 iri kubheja 24.1 muzana yakakwira kupfuura 2018 mazinga2. Izvi zvinotarisirwa kuramba zvichikwira sezvo avhareji kubhuka kusvika pakusvika hwindo ingangoita mwedzi miviri nemiviri.
"Puerto Rico iri kuramba ichingotaridzika senge nhoroondo yekudzoka, uye ndinodada nekuona indasitiri yekushanya uye yekushanya yeChitsuwa ichiita chinzvimbo chinotyisa," akadaro Roger Dow, mutungamiri uye CEO weUS Travel Association. "Tsvaga Puerto Rico yakaratidza kuti ruoko rwekushambadzira rwunoenda chinhu chakakosha pakubudirira kutendeuka."
eTN Chatroom: Kurukura nevaverengi kubva pasi rese:
"Takadzidza zvakawanda kubva kune vamwe vedu vekushanya kune dzimwe nzvimbo vakasangana nedambudziko, uye izvo zvakabatsira kutarisa kwedu. Isu takaunganidza manzwisisiro uye nhoroondo yezvakaitika zvine chekuita nekuona, uye takanyatsocherechedza mashandisiro anoita media kufukidza. Takakwidziridza zvirongwa zvedu kuti tivone mhedzisiro yakasimba, "akadaro Brad Dean, CEO weDisco Puerto Rico.
Kubva payakatanga muna Chikunguru 2018, Tsvaga Puerto Rico yakatanga kuita basa rekusimbisa hunyanzvi hwePuerto Rico uye nekukurumidza hupfumi hwevashanyi, ichipa simba chiwi kuti chizadzise chigadzirwa chayo chakapfuma chekushanya uye kubudirira senzvimbo inotungamira kuCaribbean. Tsvaga Puerto Rico isa chinangwa chenguva pfupi-yekutyaira rekodhi kumhanyisa yekudzoka uye kusvika pre-Maria mazinga nedutu remakore maviri ekupemberera. Zvichibva pamhedzisiro ye2019 Q1, Tsvaga Puerto Rico yawana chinangwa ichi nekukurumidza kupfuura zvaifungidzirwa, ichizviratidza seimwe yekubudirira kwekutanga kweChitsuwa kwekushambadzira.
"DMO yakagadzwa kuisa iko kuenda uye hupfumi pakutanga, nekuona kusagadzikana uye yepamusoro-mukirasi nzira dzekutengesa dzekuwedzera bhizinesi nekushanya kwekuzorora," akadaro Dean. “Ino inguva inonakidza yehupfumi hwevashanyi vePuerto Rico, uye zvinokomborera kuona budiriro yekutanga. Zvisinei, iri rinongova danho rekutanga - chinangwa chedu chikuru ndechekuisa simba rekushandura kwekufamba muPuerto Rico nekupeta hukuru hwehupfumi hwevashanyi, zvichibatsira vagari vemuChitsuwa nemabhizinesi, ”akawedzera.
Puerto Rico indasitiri yekushanya yakagadzira matanho akakura munguva yekunyora. Zvimwe zviitiko zvakakosha zvinosanganisira:
• 2019 Q1 inotungamira uye kubhuka muMisangano, Incentives, Misangano uye Zviitiko (MICE) nzvimbo inopfuura yakapfuura 3-gore uye mashanu-makore mavhareji. Varongi vemisangano vari kutsvaga Puerto Rico sarudzo yepamusoro yakapihwa nyore kuita bhizinesi senzvimbo yeUS uye kukwezva kwekuenda kuCaribbean.
Kuwanika nemhepo kwave kuchikura munhandare dzese. San Juan International airport (SJU) yakaona 23.8 muzana gore-pamusoro-gore kuwedzera mumhepo traffic mukota yekutanga ye2019 zvichienzaniswa nemwedzi mitatu yekutanga ya2018. Ichi chiratidzo chakasimba chekukura, sezvo vatakuri vazhinji vachiwedzera kugona uye kuwedzera migwagwa mitsva.
• Imwe indasitiri yePuerto Rico inokanganisa zvinyorwa. Ndira 2019 nhamba dzinoratidza kuwedzera kubva kumakore apfuura e28.9 muzana yevashanyi kuchiteshi uye pakave nekuwedzera kwe56.6 muzana yevanotakura vafambi vepamusha zvichienzaniswa naJanuary 2018.
• Kune mahotera angangoita zana nemakumi mashanu nenomwe anobvuma kuchengetedza. Yepfupi-yenguva yekurenda inopa vafambi zvinopfuura zviuru zvisere zvisarudzo pasango reChitsuwa uye hanzvadzi zvitsuwa zveViqueque neCulebra.
Mahofisi makuru epamhepo ekufambisa saPriceline, Kayak uye Expedia Boka vakazivisawo pachena kuwedzera kukurumidza kwekudiwa kwekugara pachitsuwa. Priceline yakashuma kuti nzvimbo dzekuverenga husiku dzakakwira 125 muzana muQ1. Kayak.com yakaongorora Spring Break yekutsvaga traffic kumatunhu ese makumi mashanu uye yakaona 50 muzana yekutsvaga kuwedzera kana ichienzaniswa na115. Iyo inopisa nzvimbo inonyanya kutsvakwa mumatunhu makumi matatu kubva makumi mashanu yaive San Juan. Expedia Boka razvino dhata data rinotaura kuti kudiwa kwakawedzera ne2018 muzana uye makumi mana muzana, zvichiteerana, muQ30 50 zvichienzaniswa nenguva yakafanana mu440.
Muna Chikunguru we2018, Tsvaga Puerto Rico nekukurumidza yakatanga nzira yekumisikidza brand kuti ive nechokwadi chekukanganisa kwehupfumi hwevashanyi. Sangano parakasvika pagore regore regumi remupupuri Maria, danidziro yayo ye #CoverTheProgress yakadenha vezvenhau kuti vatarise kufambira mberi kwakanaka kweindasitiri yekushanya. Kufamba kwakashinga kusati kwambotorwa nenzvimbo yakatarisana nedambudziko, mushandirapamwe wakachinja maonero ePuerto Rico, ichiisa chiwi pachigaro chevafambi nevanoronga musangano. Sangano rakagadzirisawo Google Content Initiative, kukurumidza kugadzirisa uye kugadzirisa zvinhu zvinoonekwa zvinowanikwa kune vafambi online.
MuQ4 ye2018, Tsvaga Puerto Rico yakanangana nekuwana zvibvumirano zvechitatu-bato kuburikidza nemidhiya uye vanokurudzira, kuparadzira izwi rezvipiriso zvePuerto Rico. Kuwana nzvimbo ye # 1 paThe New York Times "52 Nzvimbo dzekuenda" runyorwa, pakati pemamwe makwikwi akakurumbira akagashirwa, zvakabatsira Island kuti ive imwe yenzvimbo dzinopisa dzekushanyira mu2019. Kutanga mwaka naLin Manuel Miranda achimiririra basa rake mu "Hamilton" uye iyo Tonight Show ine nyeredzi yaJimmy Fallon chiitiko chakakosha muPuerto Rico, chakabatanidzwa nechisimba chekumanikidza kuisa Puerto Rico senzvimbo yakanaka yeSpring Break, yakabatsira kufambisa kusimudzira kumberi.
Mwedzi wapera chete, Tsvaga Puerto yakatanga chirongwa chitsva chechiratidzo, kusanganisira logo nyowani, uye webhusaiti yakavandudzwa, iine zvine simba zvemukati zvakagadzirirwa kusangana nevashanyi pamhando dzese dzedigital. Uye svondo rapfuura, sangano rakaparura mushandirapamwe mutsva wechiratidzo unonzi "Takasangana Here?" Mushandirapamwe mutsva unounza zvakare Puerto Rico kupasi uye unowana kurudziro kubva kune yakasarudzika tsika dzeChitsuwa uye zvisikwa - kusanganisira madhoo ayo emifananidzo, kugamuchira vaeni nekugamuchira vanhu vayo, nenzvimbo yayo senzvimbo yeUnited States iri nyore kuwana kumaodzanyemba kwenyika.
“Tinofara kuona kushanda kuri kuitwa neDMO munharaunda yemuno. Puerto Rico ine mukana unoshamisa wekusimudza chimiro, pasi rose, uye aya angori mavambo, ”akadaro Leah Chandler, CMO weDisco Puerto Rico.
Through research, innovation, collaboration and best-in-class marketing practices, Discover Puerto Rico continues to work with industry stakeholders and destination leaders to promote Puerto Rico as a premier global destination. The Island was recently selected as the host destination for the upcoming World Travel and Tourism Council (WTTC) 2020 Global Summit – further evidence that Puerto Rico’s tourism industry is thriving.
